From Online Order to Delivery
From online order to delivery.
From online order to delivery.
grubtech was born in 2019 with one clear goal: help restaurants and quick-commerce retailers thrive in a digital-first world. We saw traditional systems struggle to keep up, online orders growing fast, multiple brands operating from one kitchen, disconnected POS and ERP systems, and delivery platforms multiplying overnight. So we built gOnline, a middleware layer that centralizes fragmented software touchpoints, POS, ERP, aggregators, and third-party apps, into one clean operational flow. The result? Smoother shifts. Fewer manual steps. Better control.
Born in the UAE, we now have a presence in Saudi Arabia, Spain, Portugal, Egypt, and Sri Lanka, serving customers across 28 markets in the Middle East and Europe. We pride ourselves on consistently helping restaurants and quick-commerce retailers simplify their journey, from online order management to delivery, with powerful, easy-to-use technology that keeps operations running clean.
Our family consists of over 18 nationalities, spanning the UAE, Saudi Arabia, Egypt, Spain, Portugal, Sri Lanka, and beyond. That diversity shapes how we build. It allows us to design technology that understands local realities while supporting global ambitions.
Transparency
Clear communication. No hidden complexity.
Integrity
We build what we promise. We support what we build.
Diversity
Different backgrounds. Better thinking. Stronger solutions.
Our Journey
Founded with one mission: transform restaurant technology for a digital-first world.
Launched a robust platform for delivery-centric F&B operators to seamlessly manage online ordering, in-kitchen routing, 3PL coordination, and enhanced data requirements.
Expanded across GCC markets, onboarding major enterprise brands across the region.
Recognized as a top innovator in food service technology, strengthening our impact across the industry.
Surpassed 500 million orders processed through grubtech and opened new offices in Riyadh and Barcelona.
Processing over 350,000 orders daily, launching access to lending for our customer base, and fully adopting AI across our internal operations.
Our Investors
grubtech is backed by leading global investors who believe in building the future of restaurant and retail operations.
Addition
Global venture capital firm investing in category-defining technology companies.
Jahez
Leading delivery and logistics platform in the Middle East.
Salica Investments
Strategic investment firm focused on technology and growth-stage companies.
BY Venture Partners
Venture capital firm backing bold founders across emerging markets.
Pin Invest
Investment firm supporting innovative technology businesses globally.
Our Presence
Dubai, United Arab Emirates
grubtech Software Design LLC
Unit 1201, Ubora Tower, Business Bay, Dubai, UAE
Riyadh, Saudi Arabia
grubtech Company for Information Tech
Aliya Plaza, Abi Bakr As Siddiq Rd, Ar Rabi, Riyadh 13316, Saudi Arabia
Cairo, Egypt
grubtech
Building 18, Block 60, Tenth District - First Floor - Zahraa El Maadi, Cairo, Egypt
Barcelona, Spain
grubtech Europe, S.L.
Carrer de Tanger 86, 4th floor office 106, Barcelona, Spain 08018
Colombo, Sri Lanka
grubtech Software Design LLC
30, Kumaratunga Munidasa Mawatha, Colombo 7